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Content + Intent Data: The Rise of First-Party Data

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. The Rise of First-Party Data. Intent helps define that granularity.

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3 Reasons Sales Reps Leave (And How Intent Data Helps Retention)

Aberdeen

In the following three cases, equipping sales reps with intent data can help improve your retention rates. Giving them access to third-party intent data can ensure they’re only reaching out to in-market prospects that are showing purchase intent signals, cutting out many of the inefficiencies that come with improper targeting.

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Solving 3 Brand Awareness Challenges with Intent Data

Aberdeen

Using intent data to overcome the following three key brand awareness challenges will make it easier to drive tangible results. Content marketing is one of the main ways to boost brand awareness. This is where intent data can help. Doing all of these things successfully requires a strong foundation of data.

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Intent Data Industry News: ABM, Google, Dynamic Targeting

Aberdeen

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Google has announced three new features for responsive display ads , according to this post on WeRSM.com. Industry News. This article on DigitalCommerce360.com

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The Role of Intent Data in SEO Success

Aberdeen

But still, there’s something missing from the usual keyword research/content creation approach—a focus on intent. New search engine algorithms are better than ever at matching results with searcher intent. And with third-party intent data , you’ll have the insights necessary to do just that. 4 Types of Searcher Intent.

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Want More from Event Marketing? You Need Intent Data

Aberdeen

With third-party intent data , you can gain insights into your ideal audience that improves marketing effectiveness before, during, and after the event. How Intent Data Impacts Event Marketing. Intent data is most often associated with account-based marketing.

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Hyper-personalize The Customer Experience with Intent Data

Aberdeen

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys.