Kevin Indig

AUGUST 28, 2023

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. I dissected 5 large sites, Google’s announcement and SERP Feature trends. Google’s announcement to reduce the visibility of FAQ/How-To rich snippets is highly ambiguous.   Why Wikipedia?

SERP 96

SERP FAQ Features Wikipedia 96

Sharpspring

APRIL 7, 2021

Shows a list of courses underneath your page title in SERPs. If your page lists a schedule of events, you can use this markup to pull the schedule right into SERPs. Have your brand added to Wikipedia. If your page lists available courses, use this type to trigger the list in search. Get your books added to “Google Books”.

SEO 104

SEO Advertising Funnels Paid Search Agency Top of Funnel 104

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Single Grain

SEPTEMBER 8, 2020

If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. 3) Entice Your Audience with On-SERP SEO. And even if you don’t get the click, try to brand yourself in the SERP so that searchers becomes familiar with your brand. 4) Use FAQ Schema Markup.

Paid Content 138

Paid Content Organization Lead Scoring Lead Ranking 138

Single Grain

OCTOBER 30, 2023

If Wikipedia has taught us anything, it’s that staying updated can earn you a seat at the VIP table, i.e., Google’s first page. Posts that get the most traffic or regularly rank on the first page of the SERPs can be updated on a regular basis throughout the year (just keep your eye on its performance).

Lead Scoring 52

Lead Scoring Lead Ranking Ad Frequency Content 52

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). So, there is no “Rank-0” for the SERPs now. The marketers need to learn & optimize their digital marketing game to fit in the framework of Google across omnichannel.

SEO 59

SEO Practices Google Brand Identity 59

Moz

JULY 17, 2019

I'll also outline how Fraggles impact the Search Results Pages (SERPs), and why it fits with Google’s promotion of Progressive Web Apps. The SERP has changed in many ways. The most notable thing about Fraggles is the automatic scrolling behavior from the SERP. Let's dive in. Fraggles & Fraggle-based indexing.

SERP 50

SERP API Mobile Advertising Verticals 50