Martech Advisor

JANUARY 28, 2020

Blog articles are an excellent resource to appeal to the top-of-the-funnel (TOFU) audience. It is an essential part of B2B content marketing that helps marketers generate leads and qualify them for the next stage of the funnel. through programmatic advertising). They also double-up as the primary content distribution channel.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Marketing Insider Group

MARCH 22, 2021

You need top-of-funnel content first. That’s why top-of-funnel content is critical. it’s impossible to overstate the value of content at the top of the funnel. Every single one focuses on top-of-the-funnel search queries – not buying stuff now, not pricing, not product comparisons. What is Top-of-Funnel Content?

Top of Funnel 290

Top of Funnel Paid Content Lead Scoring Lead Ranking 290

Single Grain

JANUARY 29, 2020

Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance. Why do you need to get to the top of the SERPs so bad? People trust Google, so ranking at the top of the SERPs builds trust and credibility for your brand.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

accelerate agency

OCTOBER 27, 2021

Unlike pay-per-click advertising, it’s not quite as simple to work out. Generally, SEO ROI can be measured through its impact on: Sales Custom goal values (for instance, number of newsletter sign ups) Traffic SERP rankings Later, we’ll take a look at a case study for RingCentral UK, and show some of the metrics that were measured.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Unlike pay-per-click advertising, it’s not quite as simple to work out. Generally, SEO ROI can be measured through its impact on: Sales Custom goal values (for instance, number of newsletter sign ups) Traffic SERP rankings Later, we’ll take a look at a case study for RingCentral UK, and show some of the metrics that were measured.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

Unlike pay-per-click advertising, it’s not quite as simple to work out. SERP rankings. An alternative tactic to bringing in traffic is PPC advertising. That’s not to say that PPC advertising doesn’t have its place, however. That’s not to say that PPC advertising doesn’t have its place, however. PPC vs SEO.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

accelerate agency

APRIL 26, 2021

Digital marketers use digital channels to optimize promotion of products and services—including email, social media , web advertising, SMS, and multimedia messages. With 500 million keyword suggestions in Keyword Explorer, and 8 million SERPs analyzed daily, it helps users see which keywords to target and which pages to emphasize.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Optinmonster

AUGUST 27, 2023

Also, see our FAQs for guidance on integrating your content into a content calendar. In fact, says the Content Marketing Institute , it’s a key part of the content marketing funnel. HubSpot’s most popular lead magnet got 12,000 shares in a year. What Is Content Marketing? What is your publishing schedule?

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97