EveryoneSocial
SEPTEMBER 28, 2021
Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. Nielsen ] 92% of global consumers trust UGC and WOM more than advertising. [ Nielsen ] 43% of social media users report buying a product after sharing or favoriting it on Facebook, Twitter, or Pinterest.
Convince & Convert
DECEMBER 23, 2015
If you’re a social media marketer, then odds are you’ve heard of word of mouth (WOM) marketing. However, the path to WOM mastery doesn’t happen overnight. If you don’t focus on a hyper-relevant audience, your WOM efforts won’t be nearly as successful. After all, 85% of fans of brands on Facebook recommend brands to others.
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EveryoneSocial
OCTOBER 20, 2020
We all have our “reasons” so let’s get to the points! Our clients’ success is our success, and with so many glowing reviews it’s no surprise that EveryoneSocial is built by an enthusiastic team of value driven ( and apparently quite happy ) professionals. Before I learn about EveryoneSocial, do I even want any more social media in my life?
Adobe Experience Cloud Blog
AUGUST 16, 2012
Word of Mouth” and “Web Searches” are both the most frequently used AND the most useful sources of information, while LinkedIn, Facebook, and Twitter were the least commonly used and the least useful source of information. Instead, what buyers really trust are the recommendations and referrals from their peers and friends.
Industrial Marketing Today
SEPTEMBER 13, 2010
In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.
Convince & Convert
APRIL 28, 2010
In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.
Convince & Convert
SEPTEMBER 20, 2010
Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Podcasts vs. YouTube.
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