QuanticMind

JUNE 20, 2017

What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017? SMX Advanced 2017 has come and gone, leaving paid search professionals with a wealth of new insights and best practices. Social is also higher in the funnel, but research suggests a close correlation.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

QuanticMind

MAY 31, 2018

Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. But consider: between 70% and 80% of users completely ignore paid advertisements when they use a search engine. These are going to be your bottom-of-the-funnel keywords.

PPC 40

PPC SEM Marketing Budget SEO 40

QuanticMind

MAY 31, 2018

Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. But consider: between 70% and 80% of users completely ignore paid advertisements when they use a search engine. These are going to be your bottom-of-the-funnel keywords.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

QuanticMind

OCTOBER 24, 2017

Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. Google ran an independent study with 140+ advertisers across multiple verticals.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

APRIL 24, 2023

Strategy: Optimize Digital Strategies Instead of relying on a traditional lead gen process, we implemented digital strategies that optimized sales funnel marketing. We focused on two core digital marketing strategies: search engine marketing and social media advertising. So, what needed to change?

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Single Grain

MAY 9, 2023

In this article, we will discuss the benefits of video ads, the different types of video advertising, and how businesses can create a profitable video advertising strategy. This is why 83% of video marketers claim video content has helped them generate leads. 76% of marketing videos are hosted and shared on social media.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Convert

NOVEMBER 8, 2022

Instantly, advertising on Facebook and Instagram became less effective, while Apple started jostling to own and use all its first-party customer data. They can accept the fact that once-lucrative pay-per-click advertising channels will no longer perform as well. ROAS is Deceptive, All Hail QoA.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59