Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . What is Database Marketing? Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Marketing Insider Group

OCTOBER 14, 2010

Hard to execute effectively without blowing through your whole marketing budget. The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The second is paid search or PPC advertising. Share your thoughts, post a comment.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

JANUARY 6, 2020

Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. 3XE runs three digital marketing conferences each year that are focused on different areas of digital marketing. B2B Marketing EXPO – London.

Conference 56

Conference Marketing AI Work Management Marketing Management 56

Hubspot

JANUARY 3, 2012

In Lead Nurturing Campaigns: Companies leveraging marketing automation tools to efficiently deploy lead nurturing campaigns are known to generate awesome results. In fact, Forrester Research reports that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Marketing Insider Group

SEPTEMBER 14, 2020

Optinmonster states that “research gets millions of shares on Facebook.” 72% of marketers say that content marketing sparks engagement growth. According to the State of Inbound report, marketers are focusing more on videos. 74% of individuals who have a Facebook account use it solely for professional purposes.

Stats 263

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 263

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . Seventy two percent of marketers have a content strategy in place.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

B2B Marketing Zone Posts

MAY 3, 2010

New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Could Facebook become a Lead Nurturing platform?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40