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The real build vs. buy question in martech is around talent, not technology

chiefmartech

Anita has a bird’s-eye view of this challenge. CabinetM not only helps companies track and optimize their technology stack. They also help you keep track of the different martech-related skill sets on your teams. Either self-paced remote courses or in-person workshops and conferences. More real-world examples.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

IBM and Sesame Workshop have teamed together to create toys for early childhood that adapt to learning styles and change according to each child’s aptitude. This type of automation is the early stages of programmatic marketing – the algorithmic purchase and sale of advertising space in real time.

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25 Best B2B Marketing Conferences 2020

Pam Didner

While it’s easier and more convenient to increase your knowledge in marketing through personal reading, pursuing advanced degrees, industry books or taking online courses, they don’t always provide the same one-on-one professional experience. Engage Marketing Conference. Marketing Impact 2025. B2B Sales and Marketing Exchange.

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How the best content marketing agencies onboard customers to nail success

Tomorrow People

Often hailing from the C-Suite, and usually a marketing bod, but not always. Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director.

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How a great content marketing agency will onboard customers to nail success

Tomorrow People

Often hailing from the C-Suite, and usually a marketing bod, but not always. Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director.

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How to Audit and Beef Up Your Lead Gen Strategy Using Content

SmartBug Media

Your personas are getting smarter and adapting to the availability of information and advancements in your market. There’s always a new tool, new solution, new service that is trying to fill their needs. Are there people in certain industries, job functions, or stages of life that particularly benefit from this product/service?

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Digital Marketing Transformation for the Professional Services

Hinge Marketing

Professional services and other knowledge driven firms must be visible where their target clients are looking for insight and help. Download The Digital Transformation Imperative: A Research Report for Professional Services Firms. The need is clear. More and more clients are choosing the ease of digital communications.