Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Heinz Marketing

APRIL 4, 2022

This week’s show is entitled, “ Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World “ and my guests are Kelly Webb Director of Global Marketing Programs and Dana Lombardo Global Field Marketing Director in Cybersecurity at Keyfactor. Our event portfolios is very vast.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

I’m talking about tradeshows, hosted-buyer programs, conferences―anything where you’re giving funds to a third-party in hopes of connecting with your target audience in a live-event venue. So, how do you ensure you’re putting your coveted marketing dollars to good use with third-party events as a part of your marketing mix?

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Live Events Won’t Roar Back.

CMO 205

CMO Gartner Budget Programs Spending 205

Martech

JANUARY 20, 2022

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. Here’s what’s inside: What is a “virtual event”? Virtual event history. Virtual event “networking.”

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Rev

APRIL 8, 2020

Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines. Need an audience?

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124

TrustRadius Marketing

APRIL 19, 2021

You also run the risk of ‘vendor lock-in’ when purchasing and using proprietary software. 70% of organizations have experienced project failure at some point over the past year, according to research from KPMG. One likely contributor: lack of standardized project management practices. Enter project management software.

Enterprise Management 52

Enterprise Management Marketing Automation Services Work Management Marketing Management 52