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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. What are AI ethics?

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How CMOs should respond to ChatGPT’s marketing impact

Martech

Dig deeper: Three things ChatGPT needs which only you can provide Top ChatGPT considerations for marketers Separate from data-related challenges and the possibility of “hallucinations” and wrong answers, CMOs must recognize numerous ethical and brand-related risks when planning for generative AI’s responsible use.

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How to Use AI to Meet Your ESG Goals Faster

Salesforce Marketing Cloud

Reporting environmental, social, and governance (ESG) disclosures is vital, but it can be a tedious process, especially as global regulations ramp up. However, ESG practitioners can tap into generative artificial intelligence (AI) to streamline this operation. billion in 2023 to nearly $65 billion in 2027.

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Facebook Will Require Issue-Based Ads to Be Labeled

Hubspot

For the past several months, Facebook has been on a seemingly endless campaign to associate its name with greater transparency: of its terms, its privacy policies, and how it approaches and ranks the content shared on its site. Transparency Loves Company. presidential election. A Look at Facebook's Changing Ad Policies.

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How to build brand trust – 4 essential steps

Biznology

Sadly the level of trust around the world has declined dramatically over the past few years – just look at the way people see the government, CEO’s, foreign countries with corruption, our Congress, and many brands (company and product/service). Is ethical – 60% versus 29%. Transparent and open – 56% versus 27%.

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The Ultimate Guide to Nonprofit Fundraising

Hubspot

Before soliciting any donations, organizations must register with the state government in whichever state they’re operating. Before soliciting any donations, organizations must register with the state government in whichever state they’re operating. Overall, all nonprofit organizations should follow ethical fundraising practices.

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How To Choose The Right Business Lead Database For Your Business

SalesIntel

Ask for Recommendations: Reach out to colleagues, peers, or industry contacts who have experience with lead databases. Having a wealth of data empowers sales teams to optimize their conversion efforts by targeting, finding, and engaging with their ideal prospects. How to Invest in the Right Business Lead Database 1.