Oktopost

JUNE 8, 2022

Dr. Pooley does not disguise his own curiosity and excitement with peers and students as they work to make sense of social media, algorithms, celebrity culture or whatever facet of media is taken up. Jeff Pooley, Renowned Professor of Media and Communication at Muhlenberg College takes the hot seat. Catch all episodes here. Episode Summary.

Social Media 118

Social Media Peer-to-peer Media Transparency 118

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. On average, customers engage with nine different channels in their buying process before making a purchasing decision. Communication preferences have changed over the past few years.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Salesforce Marketing Cloud

MARCH 21, 2022

The growth of digital platforms has provided individuals with the ability to essentially have the world at their We now have the world at our fingertips — thanks to digital platforms. We can now hail a ride with Lyft, pay friends back through Venmo, have groceries delivered by Amazon, and find answers to pressing questions on Google. Learn more.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

Heinz Marketing

DECEMBER 14, 2023

We can’t give it all away, but here are some highlights below. First… Brent Adamson is a world-renown researcher, author, presenter, trainer, and advisor to B2B commercial executives around the world. Known as having the “biggest crystal ball in B2B sales,”. It’s exciting, terrifying and scary all at the same time.

Peer-to-peer 117

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 117

Content Standard

DECEMBER 22, 2017

The coming year promises to be a big one for transparency and updates in the social space, hopefully stemming the flow of future political incursion and audience misdirection. Furthermore, political ads will now be specifically labeled, with transparency data one click away for anyone viewing the ad. The effect has been dramatic.

Transparency 106

Transparency Social Media Social Marketing Media 106

Marketing Insider Group

NOVEMBER 8, 2022

The secret to strong personal relationships starts with consistency, transparency and quality time. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. The Importance of Content Marketing.

Marketing Budget Creation 305

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 305

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. Marketers know that finding ways to increase customer engagement is good for the bottom line. That’s because loyal customers are more likely to buy again, and buy more than before.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Oktopost

MARCH 16, 2022

They don’t want to hear from brands they’ve never heard of and haven’t been recommended by their peers. With the rise of the dark funnel, and the increasing reliance of customers on their peers to make purchase decisions, it becomes harder to measure and replicate success. Catch all episodes here. Episode Summary. Stay in the Loop.

Peer-to-peer 62

Peer-to-peer Marketing Analytics Tools Transparency Word of Mouth 62

Valasys

FEBRUARY 19, 2024

Key Innovations in Fintech In recent years, several key innovations have stood out for their impact on the financial industry: Blockchain Technology: Besides providing the basis of cryptocurrencies, blockchain offers a secure and transparent way of transactions, which could eradicate fraud and faulty errors in any financial transaction.

Marketing AI 45

Marketing AI Peer-to-peer Marketing Management Best Practices 45

Oktopost

AUGUST 3, 2022

Stopping by the Radically Transparent podcast is Colin Day, Managing Director of EMEA and APAC here at Oktopost to talk about some of the biggest struggles that companies are facing today when it comes to social governance, and why not all crises are always bad. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Social Media 84

Social Media Media Peer-to-peer Transparency 84

Zoominfo

FEBRUARY 17, 2023

We’ve released our second Sustainability Report to align with our commitment to sustainability and transparency. times faster than our SaaS peers. “We Fair and Transparent Compensation Last year, we launched a Total Rewards Statement program that shows employees an itemized report of their total compensation.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Lead Forensics

JANUARY 31, 2024

” G2’s credibility stems from its focus on genuine, peer-to-peer reviews , providing potential users with transparent and reliable insights into the performance and user satisfaction of various products and services. . Lead Forensics secured top rankings in multiple regional and market segment reports.

Lead Scoring 59

Lead Scoring Lead Ranking Peer-to-peer Buyer Intent 59

Oktopost

DECEMBER 16, 2020

Colin Day, Global B2B marketing powerhouse, joins me on this episode to get radically transparent about effective leadership, the importance of mentorship, social media, building buyer personas using social data and so much more! Top-down or bottom-up? Which management approach drives exceptional levels of performance? Like What You Heard?

Peer-to-peer 125

Peer-to-peer Work Management Marketing Management Transparency 125

Hinge Marketing

MARCH 14, 2023

In the figure below, we see that High Growth consulting firms grew four times faster than their Average Growth peers. Key Advantage 1: Technology This year’s data revealed that High Growth firms adopt and use business development and marketing software at a greater rate than their slower growing peers.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

Oktopost

NOVEMBER 28, 2021

He reveals why social selling is his secret sauce to outperform his peers and gets “radically transparent” about why the most talented marketers have been in sales. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Rich Stone, VP Sales at TechTarget takes the hot seat. Catch all episodes here.

Intent Data 69

Intent Data Intent Peer-to-peer B2B Thought Leadership 69

EveryoneSocial

OCTOBER 25, 2023

Transparency is key to building trust and 92% of people are more likely to trust a company whose CEO actively uses social media. We’ve long touted the importance of CEOs and other executives being active on social media, so it comes as no surprise to us that the number of CEOs who regularly use social has doubled over the past two years.

Paid Search Agency 66

Paid Search Agency Companies Peer-to-peer Thought Leadership 66

6sense

JANUARY 31, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Peer reviews over analyst recommendations . Transparency and simplicity in pricing . The future of B2B sales and marketing is — yes — skinny jeans!

CMO 62

CMO Peer-to-peer Buy Gartner 62

Contently

DECEMBER 15, 2022

First, marketing data analytics helps content marketers communicate the benefits of content to non-marketing peers. Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t celebrate yet. Step 1: Decide what you want to know from marketing data analytics.

Analytics 117

Analytics De-duplication Planning Peer-to-peer 117

Salesforce Marketing Cloud

DECEMBER 8, 2022

Alongside this growing demand for transparency, companies still need to cut costs, reduce complexity, and realize more efficient ways of doing business. CEOs said their ESG programs improved their financial performance, and that 59% of CEOs are feeling pressure to increase their ESG transparency. What is ESG?

Paid Search Agency 98

Paid Search Agency Companies Marketing & Strategy Peer-to-peer 98

Customer Experience Matrix

APRIL 13, 2018

The author sees a new, distributed trust model built on transparent, peer-based reputation (think Uber and Airbnb )* that lets people confidently interact with strangers. Even consumer reviews and peer recommendations are suspect in a world where people don’t trust that they’re genuine.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Convince & Convert

JANUARY 6, 2015

We didn’t want to point fingers at our peers in the industry, but we wanted to offer our product as a viable alternative to those seeking a change. We do our best to represent our industry peers fairly, so if we’ve made a mistake, we want to know! Image via BigStockPhoto.com. But what if your competitor’s customers could become yours

Peer-to-peer 142

Peer-to-peer Campaigns Effectiveness Comparison 142

Heinz Marketing

JUNE 30, 2021

Share these questions with your peers in marketing, and even sales leaders! Common goals, transparency, and quality data are key elements of a high-functioning relationship between sales and marketing. A solid go-to-market strategy breaks big ideas into bite-sized, actionable steps so team members can more easily achieve a common goal.

Marketing Analytics Tools 120

Marketing Analytics Tools Allocation Planning Peer-to-peer 120

Salesforce Marketing Cloud

DECEMBER 6, 2023

Build trust with great communication skills and transparency. I’ve found that when I communicate often, early on, with transparency and honesty, while providing a revised plan or alternatives, people appreciate the gesture, and the message is still well received. Salesforce Admins have the power to deliver success for their companies.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Zoominfo

APRIL 26, 2018

More than half of all sales reps rely on their peers to get tips for improving. More than half of all sales reps rely on their peers to get tips for improving. 78% of salespeople using social media outsell their peers ( source ). 50% of sales managers say transparency would assist in reporting and predicting revenue ( source ).

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Sprout Social

APRIL 21, 2020

An audience-first mindset also means being transparent with your followers. In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. Approach your strategy with an audience-first mindset. To address this concern, marketers turn to social data.

Peer-to-peer 123

Peer-to-peer Work Management Marketing Management Budget Programs 123

LeanData

MARCH 14, 2023

These professionals have grown up to varying extents with search engines, peer review sites and ever-present social media. In their personal lives, they are buyers who have become accustomed to world-class B2C buying experiences featuring convenience, easy-to-find product information like pricing, and peer-to-peer reviews.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. Customers are the heart of your businesses.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Martech

MARCH 14, 2023

Misinformation, bias, copyright and transparency are all serious considerations in the ethical use of ChatGPT in marketing. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Creative teams are rapidly developing new skills in “prompt engineering.”

Marketing AI 122

Marketing AI Enterprise Management Paid Search Agency Work Management 122

Trade Press Services

SEPTEMBER 10, 2023

When leaders are transparent with their employees, stakeholders and partners, it results in a relationship founded on trust and mutual respect. For instance, transparency involves sharing not just successes but also challenges and failures, such as particularly difficult client projects or internal operational challenges.

Personalization 52

Personalization Peer-to-peer Business Customer Satisfaction 52

Zoominfo

JUNE 19, 2022

It happens every year. During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? And today, we’re taking a look at both.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

EveryoneSocial

OCTOBER 20, 2020

We all have our “reasons” so let’s get to the points! Our clients’ success is our success, and with so many glowing reviews it’s no surprise that EveryoneSocial is built by an enthusiastic team of value driven ( and apparently quite happy ) professionals. Before I learn about EveryoneSocial, do I even want any more social media in my life?

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 232

Effectiveness Peer-to-peer Guidelines Thought Leadership 232

Valasys

NOVEMBER 8, 2023

Make this process transparent to encourage more participation and demonstrate how feedback has led to tangible changes. Marketing often puts a lot of emphasis on getting new customers, and that’s essential for business growth. After all, a company needs to keep growing to stay healthy. The same principle applies to your clients.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales? Franchisees.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Binary Demand

FEBRUARY 23, 2024

Finally, to engage the evolving B2B buyer in the dynamic landscape of the B2B demand generation future , businesses should adapt strategies, offer personalized experiences, transparent content, and grasp the modern buyer’s digital journey. In each market, diverse choices cater to individual buyer nuances.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Contently

JANUARY 26, 2023

Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leadership is about establishing yourself and your organization as an industry leader.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Salesforce Marketing Cloud

APRIL 14, 2022

Leverage your past to get the role you want Bonus: Salesforce mentors share their own advice Now, you’re ready to dive in! Sending resumes. Dusting off cover letters. Attending networking events. The process of changing roles can be overwhelming, but it’s also a great growth opportunity for you—personally and professionally. TAKE ME TO TRAILHEAD.

Peer-to-peer 98

Peer-to-peer Tips Communities Lead Scoring 98