Marketing Interactions
OCTOBER 5, 2022
When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. And are your customers realizing all the types of value your solution provides? To what extent have they done so?
Magisto
JULY 1, 2019
Time management is an issue that everyone has to deal with. It is necessary for effective business management, striking the right work/life balance, and improving productivity. Technology now allows us to use time management apps to better manage our time so that we can deploy resources where they need to be to get the job done. .
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nDash
NOVEMBER 7, 2018
Despite an endless list of possible titles, all of your fellow co-workers will contribute to the content operation in one of the following ways: Manager: Someone to help determine the weekly, monthly, and quarterly content calendar and to define the brand goals, objective, voice, etc. 1 manager / editor / SME. 1 manager.
Zoominfo
JULY 28, 2020
Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.
Zoominfo
OCTOBER 5, 2021
Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. The concept mostly lends itself to larger enterprise marketing teams.
MLT Creative
DECEMBER 10, 2010
The annual major market tour, which presents panels of B2B marketing executives from regional corporations, never disappoints with digital marketing case studies. Moderated by the affable bureau chief, Christopher Hosford, the panel included four senior marketing executives from enterprise organizations.
Ambal's Amusings
NOVEMBER 5, 2009
Jonathan Kantor's Favorite White Paper -- Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program. Jonathan Kranz's The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material. Edwards Enterprise Software (now a division of Oracle Corporation).
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