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ClickInsights: What is your favorite white paper? Why do you like it?

Ambal's Amusings

Jonathan Kantor's Favorite White Paper -- Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program. Jonathan Kranz's The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material. Edwards Enterprise Software (now a division of Oracle Corporation).

Paper 100
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ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

So you invest time and money in creating and marketing white papers. Bob Bly's CopyWriting Blog. Bob Bly's Book The White Paper Marketing Handbook. Savvy B2B Marketing blog posts about white papers. Blog Savvy B2B Marketing. Her website is Ten Ton Marketing. Jonathan Kantor's TheWhitePaperPundit Blog.

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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. I tweet about #marketing #seo and #business – Contributor to @Entrepreneur and @GulfBusiness. I’ll start with the things to avoid: Excessively long or short service agreements.