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Marketing Insider Group
APRIL 15, 2024
We’ve all seen the impact of YouTube stars and TikTok influencers. But now, there’s something new on the scene: B2B creators. B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve. Who Are B2B Creators?
Marketing Insider Group
SEPTEMBER 28, 2020
Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Avoid direct sales messages in this type of content.
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Webbiquity
APRIL 10, 2018
Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? They need solutions but have limited bandwidth and attention. But which developments are real and imminent, and which are hype? HubSpot ).
LeadsRX
JANUARY 7, 2022
From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Focusing on the “Small” in SMB – Analytics is for Everyone.
Everything Technology Marketing
FEBRUARY 26, 2013
(Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in. Thanks to everyone who participated in the survey!
Martech
DECEMBER 13, 2023
Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. If you’re on the B2B side, you’re trying to get in every sale you can to achieve your goals. You’re the lucky ones.
Mereo
JULY 29, 2021
Pricing strategies are a vital part of the solution, financial and go-to-market elements of your organization. Yet if only it were so simple to figure out your solution’s pricing sweet spot. For B2B companies — especially those in the software and service sectors — the environment has changed dramatically in the past 20 years.
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