IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
Customer Experience Matrix
MARCH 26, 2014
The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. My only reaction was, What the heck took so long? So we’ll see.
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