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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. Resources mentioned: In any B2B sales cycle, knowledge equals power. Meet Jennifer.

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Are You Seizing the Power of Social Media Attribution?

Convince & Convert

I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. And then you might get the more advanced marketers that say, okay, so I’m getting 90 percent of my social traffic from Twitter, five percent from LinkedIn, whatever percentage from Facebook—that’s very generic.

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Terminus co-founder explains why ABM is a B2B strategy, not a tool

ClickZ

Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. Predictive marketing helped us understand which leads to go after, so that we didn’t have to give every single lead to the sales team,” explained Vajre.

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Maximize the Performance of Your Multi-Channel Campaigns with a LinkedIn Integration

Madison Logic

We’ve been talking a lot about LinkedIn lately – and for good reason. Our joint virtual event with LinkedIn dives deeper into the integration and provides a clear roadmap for implementing a multi-channel approach that takes your ABM strategy to the next level.

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The Language of Account-Based Marketing

LeanData

Lead Nurturing: Practice of developing a communication process – through email, phone, social media, direct mail and so on – that keeps a prospect engaged while gradually nudging them through the sales cycle toward a potential deal. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

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New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types

Vidyard

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Video is Becoming More Integrated with Business Systems. About Demand Metric.

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Today’s prospects receive hundreds of emails a day, which makes it especially difficult for sales leaders to stand out, get noticed, and book meetings. Media Contact: Sandy Pell, Sr.