distribion

DECEMBER 14, 2016

Jean Ellen Cowgill, President of Atlantic Media Strategies , describes these soft identities as a way to tap into the way people think of themselves to develop long-term connections. What unique value can you provide?

Personalization 57

Personalization Content Marketing & Strategy Paid Search Agency 57

distribion

DECEMBER 14, 2016

Jean Ellen Cowgill, President of Atlantic Media Strategies , describes these soft identities as a way to tap into the way people think of themselves to develop long-term connections. What unique value can you provide?

Personalization 40

Personalization Content Marketing & Strategy Paid Search Agency 40

Sprout Social

DECEMBER 14, 2016

This refers to what you’re able to dedicate to social media in terms of time and tools. That said, it’s important to consider the reasons why you followed through because it’ll help you build out your messaging and story on social. What’s your bandwidth? No, not that bandwidth. What will your social media team look like?

Social Media 109

Social Media Media Bandwidth Ideal Customer Profiles 109

Hubspot

DECEMBER 14, 2016

In simple terms, one of the key routes to success with seasonal campaigns is using an opportunity that engages your audience. How to Plan a Seasonal Marketing Campaign: A 5-Step Guide. Step #1: Choose a seasonal opportunity. When choosing a season to serve as the jumping off point for your campaign, it's important that you're being strategic.

Planning 79

Planning Campaigns Sample Press 79

Advertiser: ZoomInfo

Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. Satisfaction won’t cut it. But where do you start?

Customer Satisfaction

SnapApp

DECEMBER 14, 2016

With such a mindset, it allows them to truly meet the digital buyer where they are and in terms of what they expect during the buying experience (be it apps, video, etc.). In content terms, that particularly means focusing on customer stories, as 85-90% of buyer journeys start with some kind of recommendation. Back to top. Automation.

Paid Content 136

Paid Content B2B Marketing Trends Sales Management 136

Advertiser: Showpad

But to do so, you must first recognize where you stand in terms of maturity. The Showpad Sales Transformation Maturity Model helps organizations understand where they are today in terms of meeting buyer expectations, and how key teams can drive transformation that impacts the bottom-line.

Purchase

Advertiser: ZoomInfo

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

Zoominfo

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This means moving beyond what most basic PPM tools offer to a tool that better fits their needs and sets them up for long-term success. To survive in the future of work and beyond, PMOs need to evolve. But there are some important things to consider when adopting a whole new tool.

Tools

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But there are many intent signal data options and many confusing terms used to describe them. How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help. This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ?

Intent Signal

Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor

We were all hit with some financial troubles during 2020, and long-term revenue growth can seem a bit tricky right now. What are B2B Marketers doing right now to continue their growth during these still uncertain times? Account-based marketing is the strategy B2B Marketers are utilizing to meet their lead generation goals.

Account Based Marketing

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Inside you’ll find: Ways to optimize your web content over the long-term. Here are some tips to make sure you’re executing the right content strategy that will lead to higher user engagement and lead generation. How visuals add strength to your content strategy. Why social proof is important for B2B. Reader interactions based on content type.

Content Marketing

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment. By personalizing your client’s online experience, your firm can build more trust and value into every interaction.

Personalization

Speaker: Mark Hunter, CSP, “The Sales Hunter”

The right plan starts with knowing who to prospect and being able to engage them on their own terms and schedule. The solution to finding great leads and turning them into great customers is having a focused plan and being disciplined in making it happen.

Marketing Prospects