BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View
Customer Experience Matrix
DECEMBER 14, 2016
Customer journeys - formerly known as campaigns - are set up by connecting icons on a flow chart. The “merge” feature is especially important because it allows journeys to cycle indefinitely rather than ending after a sequence of steps. Merge also simplifies journey design since paths can be reunified after a split.
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