Sun.Nov 05, 2017

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4 Ways to Shift Your Thinking to Truly Focus on Your Audience

Content Marketing Institute

I guarantee you a terrible reason to have a content marketing program is because you – or the executive team – think you should. Instead of saying: “Look at our shares, ‘likes,’ and traffic.”. Instead of saying: “We’re going to ‘do content marketing because everyone else is doing it.’ ”.

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FEATURE UPDATE: Journeys

GreenRope

Our latest updates now enable even more decisions and are integrated with other GreenRope features. Journeys can both improve and streamline your process, which gives your team a win-win. You can now create a decision based on actions taken through conversion codes, signup forms, ticketing forms, and surveys.

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FEATURE UPDATE: Journeys

GreenRope

Our latest updates now enable even more decisions and are integrated with other GreenRope features. Journeys can both improve and streamline your process, which gives your team a win-win. You can now create a decision based on actions taken through conversion codes, signup forms, ticketing forms, and surveys.

article thumbnail

FEATURE UPDATE: Journeys

GreenRope

Our latest updates now enable even more decisions and are integrated with other GreenRope features. Journeys can both improve and streamline your process, which gives your team a win-win. You can now create a decision based on actions taken through conversion codes, signup forms, ticketing forms, and surveys.

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Moving From Strategy to Execution

Speaker: Barb Barker and Shannon Riley, Wrike Team

As project managers, it is our job to take these initiatives and execute them effectively within our teams. Join us in our exclusive panel, where we will discuss: Determining how to connect your function to the overall organization. Ways of connecting your projects to overall goals of organization.

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FEATURE UPDATE: Journeys

GreenRope

Our latest updates now enable even more decisions and are integrated with other GreenRope features. Journeys can both improve and streamline your process, which gives your team a win-win. You can now create a decision based on actions taken through conversion codes, signup forms, ticketing forms, and surveys.

article thumbnail

FEATURE UPDATE: Journeys

GreenRope

Our latest updates now enable even more decisions and are integrated with other GreenRope features. Journeys can both improve and streamline your process, which gives your team a win-win. You can now create a decision based on actions taken through conversion codes, signup forms, ticketing forms, and surveys.

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Emotional Intelligence in Leadership

Speaker: Heidi Cerenzia, Edina Murphy, and Alexis Barone, Wrike

Now more than ever, project managers are expected to lead with strong consideration towards their team. With a priority on EQ, project managers create a team that is communicative, engaged, and motivated. Join Edina Murphy and Heidi Cerenzia of the Wrike team, in this panel discussion on how EQ is here to stay.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Every go-to-market team knows the frustrations that come from a drawn-out sales process. Dig into our data-backed guide to learn: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention Larger buying committees.

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A New Age of Hybrid Leadership

Speaker: Renee Thomas and Alexis Barone, Wrike Team

On the other side of the coin, some teams still crave the social, in-person dynamic of work. Join us for our panel with Renee Thomas and Alexis Barone of the Wrike Team, in this discussion about the future of work--hybrid, remote, and everything in between. What managers can do to enable their teams. And much more!

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Conversations have always been at the heart of our most authentic relationships. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

As a sales manager, you’re tasked with not only answering this question, but directing your sales team to achieve goals and deliver results. This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. Master 1:1 sales meetings.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. We must find a way to create “Togetherness” and use the collective knowledge of each team to win. Join us for the fourth amazing episode in our Salesforce efficiency series!

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From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

Imagine a world where your project team's capabilities aren't bogged down by data gaps, administrative gruntwork, or simple code errors. Productivity would soar, creativity would flourish, and project teams could focus on working together, not working on the tech. AI's role in promoting collaboration within teams.

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Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? For a buyer-facing team, the struggle is also real. For a buyer-facing team, the struggle is also real. Our research uncovered five key insights into what you can do today.

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100 Pipeline Plays: The Modern Sales Playbook

Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Sell more with proven templates - Customize our winning email and script templates and add them to your workflows for more wins.

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New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

Then attend our Demand Gen Webcast on October 14th, and learn our framework for: Developing a winning strategy/playbook for your business. Producing leads your sales team will love to work with. If you want to generate revenue as a marketer and not just leads. Keys to executing campaigns that will put wins on the board.

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To enable your team to perform at its best and increase sales efficiency, it’s important that you give them the training, knowledge and tools that they need to be successful. In this webinar, you will learn how to: Coach your sales team and set them up for success.

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Is Your ESG Communication a Walking Red Flag?

Our expert team at 3BL Media has compiled a list of the top 10 common red flags we’ve seen in brands’ ESG communication and guidance on how to keep your sustainability message strong and relevant. Think of red flags as common mistakes that hinder stakeholder engagement.