Search Engine Journal
MARCH 20, 2022
Still publishing the same content since you first started your business? Check out these nine content creation ideas to freshen up your local SEO strategy. The post 9 Types Of Content That Will Help Your Local SEO appeared first on Search Engine Journal.
Oktopost
MARCH 20, 2022
To stay top-of-mind for your customers, you need to be two things: relevant and valuable. To tick both boxes on social media, your strategy can’t be a monologue. It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself.
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Search Engine Journal
MARCH 20, 2022
Google's John Mueller answers how Google's algorithm handles abbreviations. The post How Google Ranks Pages With Abbreviations appeared first on Search Engine Journal.
Heinz Marketing
MARCH 20, 2022
By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. This week’s app is for those who struggle with grammar or simply want to sharpen their writing skills! By now, you may have heard of Grammarly. The company has been around for over a decade but has expanded its offerings to include some pretty cool features. In case you’re not familiar, Grammarly is a cloud-based typing assistant that helps users improve their writing skills with detailed feedback.
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B2B Marketing Directions
MARCH 20, 2022
Most B2B companies derive the majority of their revenue from continuing sales to existing customers. So it shouldn't be surprising that customer retention is an important business priority. Many companies are making substantial investments to improve the customer experiences they provide in the hope of enticing their customers to remain loyal. Unfortunately, it appears that customer loyalty is more elusive than ever.
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