Zoominfo

APRIL 1, 2018

Though you may not realize it, your sales and marketing database is one of your company’s most valuable assets. When compromised by dirty data, your entire business will feel the impact. In fact, more than 40% of business objectives fail due to inaccurate data ( source ). Worried about data quality? Here are four sure signs your B2B database could use a little help. 1.

Contacts 207

Contacts Zoominfo B2B Sales Buyer Personas 207

Hubspot

APRIL 1, 2018

I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead. Why are these campaigns some of the best ads of all time?

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Heinz Marketing

APRIL 1, 2018

After featuring 100+ third-party apps on Sundays over the past 2-3 years, we’re finally ready to feature one of our own! Just out of stealth development mode, I’m excited to introduce PipelineFixIt. The premise is very simple. If you’re behind on filling your sales pipeline, this app will fix it. Simply upload your objectives and current scorecards.

Demand Generation 52

Demand Generation Demand Features Marketing Report 52

Hubspot

APRIL 1, 2018

Facebook Cover Photo Size. Optimize your cover photo for the right dimensions: 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry. When people arrive at your Facebook Page, where do you think they first look?

Template 101

Template Facebook Guidelines Banners 101

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

B2B Marketing Directions

APRIL 1, 2018

Most B2B marketing and sales professionals recognize that their more formidable competitor is usually the status quo. The grip of the status quo can result in longer sales cycles, stalled deals, and the dreaded "no decision." Persuading prospects to move away from their status quo is a significant challenge, and there is no "silver bullet" technique or tactic that will work with every prospect.

Sales Cycle 46

Sales Cycle Purchase Marketing Prospects B2B Sales 46