JotForm
MAY 27, 2018
It was Friday at 4pm. Our product teams were presenting the results of a fun hack week. One group shared a QR code, so we installed their multiplayer quiz app and started to compete. The first quiz was called, “How well do you know JotForm?” Given that I founded the company 12 years ago, you wo.
TaylorMadeIn KEW
MAY 27, 2018
The long-anticipated GDPR legislation came into effect at the end of last week, and, as it’s been approaching, personalisation in B2B marketing has been getting more and more attention. Since my last post – where I asked if our B2B customers even want personalisation – I’ve been seeing an awful lot on this topic throughout the marketing media. And I have to ask again: are we getting confused about what we’re trying to achieve with our B2B marketing efforts?
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PureB2B
MAY 27, 2018
Content syndication is a great content marketing and SEO strategy that can significantly help you improve your online presence , website traffic, and search engine ranking. But, if it’s carelessly performed, you can get penalized by search engines and even damage your brand reputation. Google, for instance, has already issued several warnings about duplicate content.
B2B Marketing Directions
MAY 27, 2018
Content marketing has been an integral part of marketing at most B2B companies for most of the past decade. In every annual survey conducted by the Content Marketing Institute and MarketingProfs (beginning in 2010), about nine out of ten surveyed B2B marketers have reported their company was using content marketing in some form. Given the widespread popularity and near universal adoption of content marketing, you may be surprised to hear that some marketing industry analysts and thought leaders
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
PureB2B
MAY 27, 2018
Content syndication is a great content marketing and SEO strategy that can significantly help you improve your online presence, website traffic, and search engine ranking. But, if it’s carelessly performed, you can get penalized by search engines and even damage your brand reputation. Google, for instance, has already issued several warnings about duplicate content.
Integrated B2B
MAY 27, 2018
Most marketing or HR directors would love to have several high-quality employee testimonial videos to support the company’s employer branding efforts – particularly when it comes to recruitment. They also say, however, that it’s one of those difficult and expensive tasks that they just don’t seem to be able to manage with available resources. Frankly, I disagree that producing testimonial videos for employer branding is difficult – or expensive. 10 videos a day?
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