Sun.Jun 12, 2016

The Danger Booth: Creativity Requires Personality

Marketing Insider Group

Slingshot episodes are an every-other-week miniseries within the Unthinkable show. The goal is to profile people who create side projects that lead somewhere surprising. The Danger Booth is not your average photo booth.

Calculating Net Promoter Score (NPS) in B2B markets


Net Promoter Score (NPS) is perhaps the most widely used metric in customer satisfaction and loyalty research. Here at Circle, our view is that NPS isn’t always the best metric in B2B environments (we explain why here ), but it does have a role to play. So, assuming it is the right metric for your business, how do you calculate Net Promoter Score (NPS)? Well, first ask a reliable and representative sample of your customer base how likely they are to recommend you.

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Effective Calls to Action Require More Science Than Art

Hinge Marketing

When professional services marketers set out to create an effective call to action, or CTA, they often design according to a vague sense of what looks good, feels right, or lines up with some perceived best practice. We have long argued that professional services marketing is more science than art.

Differences Between Demand Generation and Lead Generation


“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. Lead generation is the process of collecting actual leads directly from consumers or client prospects and using those leads to boost revenue.”.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Social Media News: Twitter Insiders & Facebook 360

Sprout Social

This week, two major social networks launched some exciting new features. That’s why we’ve decided to just jump right in and explain what they mean for social media managers. Introducing Twitter Insiders. On Twitter, your resource squad just got bigger.

B2B Sales and Marketing: Business Networking Part 4- Follow Up On Your Commitments…Keep Your Word

Floodlight New Marketing

Follow Up Your Commitments And Promises There are two main reasons for the importance of following up: Networking only produces good results when it is followed up. Following up with contacts builds trust, reputation, and relationships. Put negatively, to emphasise the points: Networkers who meet people and never follow up are wasting their time. Networkers who never follow up will eventually become known as time-wasters. Follow up is a matter of relevance and commitment: If Read More.