Sun.Jun 12, 2016

article thumbnail

Calculating Net Promoter Score (NPS) in B2B markets

Savanta

Net Promoter Score (NPS) is perhaps the most widely used metric in customer satisfaction and loyalty research. Here at Circle, our view is that NPS isn’t always the best metric in B2B environments (we explain why here ), but it does have a role to play. So, assuming it is the right metric for your business, how do you calculate Net Promoter Score (NPS)?

Promotion 120
article thumbnail

The Danger Booth: Creativity Requires Personality

Marketing Insider Group

Slingshot episodes are an every-other-week miniseries within the Unthinkable show. The goal is to profile people who create side projects that lead somewhere surprising. The Danger Booth is not your average photo booth. It’s an award-winning, open-air, sometimes-nudity-inducing, always-personality-driven experience. In this episode, Zac Wolf and Becca Goldring share the story behind their creative side […].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Differences Between Demand Generation and Lead Generation

PureB2B

“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. Lead generation is the process of collecting actual leads directly from consumers or client prospects and using those leads to boost revenue.”. – Tyler L. Barnett , CEO and Founder, Tyler Barnett Public Relations.

article thumbnail

Social Media News: Twitter Insiders & Facebook 360

Sprout Social

This week, two major social networks launched some exciting new features. That’s why we’ve decided to just jump right in and explain what they mean for social media managers. Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more tim

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

The Split: Demand Generation & Lead Generation

PureB2B

“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. Lead generation is the process of collecting actual leads directly from consumers or client prospects and using those leads to boost revenue.”. - Tyler L. Barnett , CEO and Founder, Tyler Barnett Public Relations.

More Trending

article thumbnail

Is Account-Based Marketing Really Scalable?

B2B Marketing Directions

Providers of account-based marketing (ABM) technologies have been touting the ability of their solutions to enable companies to scale their ABM programs. It's easy to understand why solution providers are anxious to show that their technologies will allow ABM to be implemented at scale. Research has shown that ABM can deliver a higher ROI than any other marketing approach.

article thumbnail

Effective Calls to Action Require More Science Than Art

Hinge Marketing

When professional services marketers set out to create an effective call to action, or CTA, they often design according to a vague sense of what looks good, feels right, or lines up with some perceived best practice. We have long argued that professional services marketing is more science than art. And the most successful calls to action encouraging user action because they are shaped by leading behavioral science.