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Marketing in a New World (Part 1 of 5)

Bluetext

These three seconds are crucial to your website’s dwell time (aka the time a user spends on your website before returning to the search results). SEO vs. SEM: Choose Wisely. How can you tell whether to focus your marketing efforts on SEO or SEM? Let’s return to square one: what’s the difference? Hello, Homogenous Hero.

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Website Design: 7 Tips for Balancing SEO and UX

Bluetext

These three seconds are crucial to your website’s dwell time (aka the time a user spends on your website before returning to the search results). SEO vs. SEM: Choose Wisely. How can you tell whether to focus your marketing efforts on SEO or SEM? Let’s return to square one: what’s the difference? Hello, Homogenous Hero.

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

Those are likely the dollars thrown at PPC, SEM, programmatic, the low-hanging digital fruit that can drive up clicks and bring in more new leads—and hit your monthly targets. “Dwell time and click-through rate are fantastic for providing short-term goals in a long-term strategy,” he says.

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The 12 Days of Holiday Campaigns

QuanticMind

We know that like a certain red-suited, sleigh-driving, North Pole-dwelling elf, you’re making a list (and checking it twice) with a million items on it. Finish up that holiday shopping. And of course, don’t forget to put the finishing touches on your holiday campaigns. . And it’s only getting longer as the season progresses.

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Personalized Search: How to Optimize For Search Personalization

seo.co

Gamify your website for improved dwell time metrics. Utilizing SEM to implement a remarketing campaign to your website can help drive users back, giving them additional reasons to search you and and find you for your BRAND and not your KEYWORDS, which is critical for being top-of-mind in a world rich in personalized search.

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How QuanticMind’s Data Integrations Empower Peak PPC Performance

QuanticMind

Regardless of what the outcomes are, these key performance indicators, or KPIs, need to be brought into your SEM solution. This “capturing” of KPI data sources and customer journey data dwells in the world of Data Integrations, one of the most valuable opportunities to optimize paid search. . Wrapping up.

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Top 10 PPC Trends for 2020

Valasys

Aaron Levy, Group Director, SEM, Tinuiti, states the year 2020 as a year of automation refinement: “They want to make sure that us advertisers are set up for success, for growth and to devote our headspace to strategy rather than pushing buttons,”… “All aided by the help of great data.”