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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn. “Lack of a clear strategy is the biggest mistake. How B2B Marketers can make the most of Their LinkedIn Advertising.

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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Taken as a whole, your collection of content demonstrates your expertise and positions you as an authority in your domain area.

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How Content Strategies optimize the number of followers on LinkedIn

Valasys

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. For example, topics selected for content creation should be of high-value to the customers, prospects & community. Optimizing the total Number of Followers on LinkedIn.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

People value the experiences of people; they trust & know well over any form of digital advertisement. This ensures that the sales conversions are ultimately optimized, as the primary domain of the website gets an ample amount of quality traffic from the diverse referral channels across the web.

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10 Benefits of Employing a Powerful Content Syndication Strategy

Valasys

The following methods can be employed for by the brands to benefit the most from content syndication: Republishing the best-performing pieces of content on websites with higher domain authority. Guest posting for a website with higher domain authority & syndicating it later to the parent website; also to Medium or LinkedIn.

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How to Define & Measure Social KPIs – Part -1

Valasys

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. The KPIs to track the Social Media ROI are as under: Lifetime Value Average Sale & the Pay per Click (PPC).