event-management-software 
Hubspot
JUNE 26, 2019
PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend.
QuanticMind
MAY 11, 2018
Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.
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LeadSquared
NOVEMBER 4, 2020
2020 started with an unprecedented chain of events causing a drastic shift in consumer behaviors. Enterprise marketers realize that both PPC campaigns and organic search are essential for short-term and long-term gains. While PPC brings in immediate ROI, it is expensive as compared to organic inbound strategies.
SalesIntel
JUNE 21, 2021
According to the Software as a service (SaaS) Global Marketing Report , the SaaS industry has seen a low growth from 2019 to 2020 at a compound annual growth rate (CAGR) of 1%. Monitor software usage, feature usage, and engagement with new updates, etc. Are your buyers or the decision-makers typically managers?
Unbounce
FEBRUARY 11, 2021
Here are the three primary ways store visits are useful in PPC campaigns: As a campaign objective: Google and Facebook have separate campaign types for local businesses that encourage users to click to call or generate driving directions. Can’t find a way to connect two (or more) pieces of software?
Marketing Insider Group
FEBRUARY 3, 2022
Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. An effective marketing strategy considers digital marketing tactics such as content marketing, social media marketing, search marketing, as well as offline marketing activities such as events.
Lead Liaison
MARCH 7, 2018
To watch “PPC and Marketing Automation” in its entirety, click here. Ben Herman:] The benefits of PPC and marketing automation includes covering the basics. And then of course there’s quality score and if anybody has managed a pay-per-click campaign, they understand that quality score is a big contributor.
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