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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. Did you know that segmented (a.k.a. What is marketing automation? Marketing automation refers to any marketing efforts, campaigns, and tasks that are managed, executed, and measured with software versus manually.

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Innovative Ideas for Enterprise Marketing in 2022

LeadSquared

Amidst the unforeseen challenges and volatile market, the safest bet is being human-centric in all your marketing and sales efforts. In this article, we will discuss the best enterprise marketing strategies to help you find more leads and close more deals. How has the 2020-21 pandemic affected enterprise marketing?

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9 Best WordPress CRM Plugins to Improve Sales in 2023

Optinmonster

CRM plugins turn your WordPress website into a lead generation and client management system. CRM stands for customer relationship management software. WordPress is a content management system (CMS) and website platform that’s popular with business owners around the world.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What are the most important marketing automation features?

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Best CRM software for Consultants

TrustRadius Marketing

There isn’t a hotline for managing business workloads. If there was, they would direct you to software designed to help manage your sales, clients, growth, and everything in between. One of those powerful software options is CRM. What Is a CRM Software? CRM stands for customer relationship management software.

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An introduction to ecommerce APIs for non-developers

chiefmartech

2016 was the year when the marketing technology mantra materialized. The predictions of turning every business into a connected system of digital services became real. The data-first approach and microservices are becoming a standard in the marketing and sales departments of forward-thinking companies.

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9 Best Push Notification Tools for WordPress (Compared)

Optinmonster

Now you may be wondering if you already have SMS and email marketing strategies, do you really need push notifications? The popups appear directly on the user’s browser which means they don’t need to open an email app or SMS folder to view the messages. There’s a long list of push notification tools available on the market.

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