Remove Distribution Remove Microsite Remove Television marketing Remove User-Generated Content
article thumbnail

Marriott International Bets on Content with New Content Development Studio

Content Standard

Marriott International is the latest brand to rev up its content marketing efforts with a new creative studio devoted to content development, production, and distribution. Marriott’s global content studio will share digital and filmed content across film, television, online, digital, and print platforms, according to a press release.

article thumbnail

What is a digital events platform and how can it help you?

Martech

Digital events platforms enable event marketers and organizers to plan, deliver and measure the results of digital event experiences that serve geographically distributed audiences live or on-demand presentations. Digital event organizers typically use a variety of applications to create the user experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

Along the way I’ve worked with hundreds of content creators, including editors, writers, designers, producers, artists, animators, product managers, user experience experts, videographers, actors, public relations reps, media managers, and (soon) singers. Definitions for 11 levels of content in your brand experience: 1. Foundational.

article thumbnail

Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

Existing users login below, new users please register for a new account. Registered Users. Existing users login below, new users please register for a new account. Registered Users. can be defined in a number of ways, technically, by uses, by generational shifts, etc., E-mail Address. More Content.

Web 2.0 100
article thumbnail

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold It’s not rented space.

article thumbnail

Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. It was the 2016 winner of the "Most Innovative Content Distribution Strategy" category.

article thumbnail

CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

Upstanders is Starbucks’ first original series of content using multiplatform distribution channels, including the Starbucks mobile app and online and in-store digital network. Starbucks’ #Upstanders is its 1st original content series w/ multiplatform distribution. Users can click on a work of art’s title to learn more about it.