Bundling Distribution Microsite Television marketing 
ClearVoice
NOVEMBER 27, 2019
Sometimes you might hear marketers refer to verticals as “channels” as well, which are analogous to channels or stations on television and radio — not to be confused with distribution channels (e.g., Content pillars are bundles of content pages (or assets) supporting a specific theme or topic.
Marketing Insider Group
JULY 1, 2020
They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Content Distribution Manager (Channel Master + Workflow Organizer). This is your content distribution manager’s bread and butter.
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