Webbiquity

MAY 25, 2021

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. We can quantify the ROI. public broadcast models. That’s all well and good.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

The ROI Guy

JULY 11, 2017

Now, two years on, the forecast from Forrester is even gloomier, with faster than anticipated disintermediation. In particular, you should be spending more on interactive, prescriptive content such as diagnostic assessments, benchmarking tools, product advisors and ROI / TCO calculators.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

The ROI Guy

APRIL 21, 2017

When it comes to value, many think its all about financially quantifying the ROI impact of proposed solutions. For example, helping gain awards or accolades from executives and peers, going home early to be with family and kids, getting a promotion, and reducing risk of job disintermediation or disruptive job loss.

Disintermediation 56

Disintermediation Webcast Peer-to-peer Personalization 56

Outgrow

SEPTEMBER 15, 2022

The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. Kate Fairhurst: I think there’s further disintermediation still to come. I think disintermediation of media storytelling has happened quite extensively. And you don’t mean anything.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Versium

JUNE 12, 2018

.” The report also predicts that “the rise of automated, self-service machine learning applications will provide retailers new and scalable ways to leverage their massive amounts of information, thus disintermediating traditional data brokerage services.”

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

MAY 18, 2017

The top four reasons Gartner found for “No Decision” were: Lack of satisfaction with potential solutions or providers (35%), Project or solution costs exceeding the budget (34%), Business and/or technical risks deemed too high (31%), and Concerns over ROI (30%).

Gartner 65

Gartner Enterprise Management Disintermediation Business 65