Webbiquity

MAY 25, 2021

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. Affiliate sales support independent publishing. ” It’s much more long-term and involved sales cycle.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

ViewPoint

OCTOBER 10, 2011

A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. The line between sales and marketing is becoming more blurred every day. This disintermediation with sales has effectively given control of the sales cycle to the buyer.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

Versium

JUNE 12, 2018

Maker of automated predictive marketing solutions bolsters executive team with new VP of Sales and VP of Engineering, expects to double employee headcount by end of year. The company hired retail veteran Todd Sherman as its new vice president of sales. Redmond, Wash. Ira Snyder joined the Versium team as vice president of engineering.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Martech

OCTOBER 10, 2022

The longer these disconnects go unchecked, the more negative impact organizations experience — lost customer opportunities, squandered resources and a lack of ability to compete in a connected, digital-first world. Disconnect 1: Fragmented marketing, sales and customer tactics versus unified GTM strategies. That’s complexity.

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 116

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. That said, we are seeing examples of sales, loyalty, and service aspects of the organization embracing all forms of people with social capital, because then they’re excited to share their experiences, and that’s a different value.

Relevance 122

Relevance Work Management Marketing Management Disintermediation 122