Versium

JUNE 12, 2018

Maker of automated predictive marketing solutions bolsters executive team with new VP of Sales and VP of Engineering, expects to double employee headcount by end of year. The company hired retail veteran Todd Sherman as its new vice president of sales. Redmond, Wash. Ira Snyder joined the Versium team as vice president of engineering.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Martech

OCTOBER 10, 2022

The longer these disconnects go unchecked, the more negative impact organizations experience — lost customer opportunities, squandered resources and a lack of ability to compete in a connected, digital-first world. Disconnect 1: Fragmented marketing, sales and customer tactics versus unified GTM strategies. That’s complexity.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 120

Engagio

JANUARY 9, 2017

Account Based Marketing continued to take off like a rocket, Account Based Sales and Sales Development joined the party, and Account Based Everything picked up traction. Sales Speaker, Author and Advisor. “The lines between sales and marketing are blurring and the roles are blending. Here’s what they had to say.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. The AIDA model and its variants are the basis for sales funnels at many B2B firms. The sales force is more important than ever. by: Frank V.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. The AIDA model and its variants are the basis for sales funnels at many B2B firms. The sales force is more important than ever. by: Frank V.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Metadata

FEBRUARY 22, 2021

I’m kind of a hybrid Product Manager, Product Marketing geek. Gainsight, we’re helping businesses in the subscription and cloud based models, optimized net dollar retention by doing everything from managing and scaling CSM teams to making your products easier to adopt, to driving higher renewals and cross sell upsell.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52