Direct Marketing PPC Product Public Relations 
Inbox Insight
MAY 24, 2022
Affiliate – an advertising model where businesses reward third-party publishers (affiliates) for traffic or leads to their products or services as a result of the affiliate’s own marketing efforts. Bidding – in paid search, marketers bid the maximum amount of money they are willing to pay for each click on their ads.
Convince & Convert
AUGUST 18, 2010
It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.
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Stevens & Tate
FEBRUARY 17, 2022
It’s why many companies will work with a marketing agency instead of trying to do it themselves. However, you’ll find that most marketing agencies focus on specific types of advertising. For example, some agencies focus on direct marketing, while others focus on building websites.
Convince & Convert
FEBRUARY 15, 2010
Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing. We need to start talking about Social Media as product (for those brands with high social utility) and Social Media as a method to improve execution (think Six Sigma or Toyota Production System).
Convince & Convert
SEPTEMBER 7, 2010
(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!
Single Grain
JULY 6, 2023
From identifying your target market to choosing a catchy promotion name, from selecting an effective promotion type to deciding on key messages and promotional products, we’ll journey through the creation of a powerful promotional plan. A promotional plan is an element of a marketing plan for a specific product or service.
Convince & Convert
JUNE 24, 2010
The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service.
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