Martech

SEPTEMBER 25, 2023

Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e.,

Marketing AI 116

Marketing AI Marketing Attribution Work Management Marketing Management 116

Navigate the Channel

DECEMBER 15, 2021

Marketing to interior designers is just one vital facet of a well-rounded online advertising strategy. Not only are these individuals a key link between you and the end user, but they also get paid to express their opinions about specific building materials and their respective brands. Search Engine Optimization (SEO).

Paid Content 65

Paid Content Paid Search Agency Design Ad Building 65

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.

Spending 120

Spending Media Mobile Advertising Forrester 120

markempa

JUNE 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They are "opinion molders." They are "opinion molders."

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

MAY 20, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your industry.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

JULY 5, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Magisto

MARCH 31, 2019

Content (news, opinion, blog, online, print) 53% of marketers say blogging is their top content marketing priority. Events (webinars, trade shows, sponsorships, speaking engagements, hosted events) 36% of webinar pre-registrants attend the live webinar. Websites with a blog tended to have 434% more indexed pages.

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Advertising 60