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B2B Lead Generation Blog: Lead Generation via Industry Experts

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your industry.

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ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. Marketing teams and sales teams are different within a company. However, at times there are differences in how marketing and sales use the customer's story.