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How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Ziff Davis and TechTarget are leaders in the tech industry world, using “content syndication,” distributing marketers’ white papers and research reports, and charging by response. Pay per PR placement. Several PR agencies have taken the big step of pricing their services on a pay-for-placement basis. Pay per appointment.

B to B 80
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B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

markempa

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120
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B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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B2B Lead Generation Blog: Getting your sales channel to really follow-up on sales leads

markempa

It explains how GE Access Distribution got their channel to close the loop on 95% of leads delivered. It explains how GE Access Distribution got their channel to close the loop on 95% of leads delivered. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa.

B2B Sales 120
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B2B Lead Generation Blog: Lead generation with Podcasts

markempa

Recording speeches or teleconferences for later distribution. Recording speeches or teleconferences for later distribution. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

markempa

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS.

RSS 120
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B2B Lead Generation Blog: Lead Generation via white papers and webinars

markempa

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.