Digital Transformation Media Multi-Touch Attribution Sales Management 
Navigate the Channel
DECEMBER 19, 2023
With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation. In this article, we will explore four essential tactics that every B2B marketer should embrace to thrive in this ever-changing environment.
Tiecas
MARCH 21, 2024
Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”
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SmartBug Media
MARCH 2, 2023
As an agency specializing in digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Available on all Sales Hub & Service Hub plans. Available to Sales and Service Hub Pro+ customers and has transcripts enabled.
Martech
MARCH 30, 2022
said Cesar Brea, partner at global management consulting firm Bain & Company. First we sort of chased email testing technologies, and then it was web and mobile analytics, and then it became journey orchestration and personalization and recommendation technologies and then multi-touch attribution.”. What changed?
Valasys
JULY 1, 2021
According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. Learn More: AB Split Testing | Optimize Your Digital Marketing Funnel. m) Lead and customer lifecycle management. g) Templates and libraries. e) Personalized Advertising Integrations.
Valasys
JANUARY 17, 2020
B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. Effective marketing is difficult to get right.
Valasys
AUGUST 14, 2019
Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.
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