Digital Transformation Marketing Budget Creation Sales Management Training 
Marketing Insider Group
DECEMBER 21, 2020
Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Poor use of technology and automation.
Martech
SEPTEMBER 14, 2023
Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. ” Here’s the problem with that mindset.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Inbox Insight
MAY 31, 2024
ABM Intent-based lead generation Omnichannel Generative AI Google algorithm updates and policies Cookieless future Authenticity and transparent communication is key Trend 1: ABM is a standard practice for B2B companies Account-based marketing has emerged as one of the most effective strategies for lead generation.
Martech
SEPTEMBER 30, 2022
In that time she advised hundreds of technology marketing leaders on management best practices. The cost center mentality assumes that marketing budgets work like capital spending on tangible assets like machines or buildings, and they can be evaluated in a similar way,” she says. Investors not accountants.
Pam Didner
JUNE 2, 2022
To manage a business, you should always have plans to prepare yourself for uncertainties. As B2B marketers, we should do the same. I took pieces of their advice and offer my thoughts on how marketing should proactively prepare for the uncertainties and economic hardship to come. Crisp, clear messaging, and no fluff.
Adobe Experience Cloud Blog
JUNE 7, 2019
Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.
Adobe Experience Cloud Blog
JUNE 7, 2019
Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.
Expert insights. Personalized for you.
341 
Let's personalize your content