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3 Steps Financial Services Marketers Need to Take in 2020

Brandpoint

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. As such, proactive marketing plans that reassure customers and help them carry on with financial management are highly recommended.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? population.

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How to Build a Personalized Account-based Marketing Strategy

Valasys

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. Read more on How to Assimilate Competitive Benchmarking in Social Media. According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs.

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Display Advertising 101: The Impact of Digital Ads on Account-Based Marketing

Terminus

Marketing Land defines it this way: “Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media, and more. Display ads have the ability to integrate with various marketing platforms, such as account-based marketing tools , your CRM, and your marketing automation platform.

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Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy

Madison Logic

According to LinkedIn’s 95-5 Rule, only a small percentage of potential B2B buyers are actively seeking solutions at any given time. The problem is that marketers must often make hard tradeoffs between their brand and demand activities. But the days of “quick wins” are dwindling. But the days of “quick wins” are dwindling.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers.

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Why Will Video Trends Rule the 2021 Digital-First World? Contents 1. Dig Deeper into Messaging 4.2