Why the "Pivot to Video" Is Misguided
Hubspot
AUGUST 14, 2017
No, it's not changing seats on the couch to get a better view -- it's the latest example of marketers and content creators being so eager to adopt a new platform or medium that they ruin it. But behind strong video, you also need strong storytellers. I’ve been in digital media for 12 years. No, not that kind of pivot.
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