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Tags vs. metadata in DAM: What’s the difference?

Martech

Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). In the context of DAM, metadata is the link that connects objects, and tags are user-defined elements that mark objects for user findability. Tagging is for users. Are tags metadata?

Tagging 87
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The 5 key pillars of AIOps in marketing

Martech

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Optimizing assets for different platforms. The goal is to use AI to empower human marketers and creatives, not replace them. Digital asset management. Governance.

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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. But it still lacks key pieces of a complete marketing solution. But the significance to marketers may be greater than they think. publishing.

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Five examples that demonstrate the value of AI for B2B marketers

ClickZ

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media.

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What is sales enablement and how do these platforms help bridge the marketing-sales divide?

Martech

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Read next: The B2B customer journey is set on a digital track.

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7 enterprise level providers of AI-enabled marketing solutions

ClickZ

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. Category: Digital ad management.

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Top 10 Digital Asset Management (DAM) Software Solutions for 2020

Martech Advisor

A digital asset management (DAM) software solution is defined as an application that enables you to store, organize, share, and manage your digital assets at a central repository. In this article, we will look at the top ten digital asset management (DAM) software solutions for 2020.