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Content Marketing Trends and Predictions for 2010

Webbiquity

ClickPredictions: Key Content Marketing Trends and Predictions for 2010 , an intriguing ebook just released by Marketo and ClickDocuments , attempts to provide some answers. Prospects, particularly for complex b2b products, don’t care about marketing copy, they care about solving their problems. Share this on del.icio.us.

Trends 100
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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. To answer these questions, MASG evaluated the system by looking at product functionality. Marketing Automation Software Guide decided to answer this question. You can’t argue with a free app. When should you look elsewhere?

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How to do Lead Nurturing Right

Webbiquity

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. “Only in the last third of the today’s purchasing process do buyers want to engage with sales reps.

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm’s product has now evolved into a full marketing automation suite. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. any significant price point, non-commodity products). Post this on Diigo.

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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Even conduct the sale with payment options like PayPal in the future. Tweet This! Share this on Facebook. Share this on Linkedin.

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Should I Open A New Social Channel? 5 Questions To Ask Yourself

Adobe Experience Cloud Blog

Digg : Delve into this library of articles on almost every topic. Squidoo : Provide answers to questions about your industry and products/services. General info sharing sites like StumbleUpon and Digg cover a wide variety of topics and that includes user profiles as well. These are just the tip of the iceberg.