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B2B Reads: The Power of Sales and Marketing Alignment, Traits and Mindsets of Successful Salespeople, AI Across the Sales Cycle & More

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 4 Sales Tips To Thrive — Not Just Survive — In an Economic Downturn By Brittany Schmid Don’t let shrinking budgets and reluctant buyers halt your sales momentum.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

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Measuring the ROI of Content Marketing with True Engagement Metrics

Parse.ly

Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. Google Analytics doesn’t help content marketers looking to pinpoint their return on investment. What is content marketing ROI? How to (Sort of) Measure Content Marketing ROI with Google Analytics.

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Top 5 Modern MarTech Predictions of 2020

Martech Advisor

Yoli Chisholm, VP of Marketing at Sprinklr, explains her 2020 predictions for the marketing technology landscape. They were unseated by “mathmen” as decision making in marketing moved from subjective to objective, data-driven truths. Learn More: The Future is Interactive Content: 5 Predictions for Marketers in 2020.

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10 Proven Video Scripts and Email Templates for Virtual Selling

Vidyard

We got in touch with our partners to find out how their sales teams make virtual connections. Perfect for sharing with your team!) Marriage Counseling: 4 Strategies for Achieving Sales and Marketing Alignment 1.1 Best Practices for Video Sales Letters 3.1 Share Best Practices with the Rest of Your Team 3.8

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How Does Social Media Marketing Influence Consumer Behavior?

Huptech Web

Here we’re going to discuss the importance of social media and how it has been important for businesses to influence the behavior of consumers/how social media marketing can influence consumer behavior. Below are some points that will make you understand the importance of social media marketing.

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B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

You’ve heard a lot about B2B content marketing. According to this stat from a 2017 report by the Content Marketing Institute, the majority of companies that have engaged in B2B content marketing either employ a small team or it’s basically a one-person show. Get ready to start B2B content marketing.