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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. One-size-fits-all marketing is dead.

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B2B Reads: The Power of Sales and Marketing Alignment, Traits and Mindsets of Successful Salespeople, AI Across the Sales Cycle & More

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 4 Sales Tips To Thrive — Not Just Survive — In an Economic Downturn By Brittany Schmid Don’t let shrinking budgets and reluctant buyers halt your sales momentum.

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When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

Contently

As his team prepared to hit a milestone, he offered to share some of his most helpful insights with the TCS audience. In content marketing, anniversaries are precious. We decided to invest in building a robust research team to capture and serve up insights to our B2B clients in medical groups and hospitals.

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When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

Contently

As his team prepared to hit a milestone, he offered to share some of his most helpful insights with the TCS audience. In content marketing, anniversaries are precious. We decided to invest in building a robust research team to capture and serve up insights to our B2B clients in medical groups and hospitals.

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Top 5 Modern MarTech Predictions of 2020

Martech Advisor

Yoli Chisholm, VP of Marketing at Sprinklr, explains her 2020 predictions for the marketing technology landscape. They were unseated by “mathmen” as decision making in marketing moved from subjective to objective, data-driven truths. Learn More: The Future is Interactive Content: 5 Predictions for Marketers in 2020.

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The Power of a Messaging Matrix to Boost Relevance, Engagement & Conversions

DivvyHQ

As marketers, we know that developing messaging for a brand, product or service is complex. They don’t yet understand the concept of a team having a coordinated attack. Maybe you even have a strong content marketing plan and content calendar. Align Sales and Marketing Better. Can they hear you?

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.