all-in-one Differentiation Education Pricing Trade Show 
Hinge Marketing
MARCH 11, 2021
“Most of our leads have always come from conferences, trade shows, and speaking events. I still hear comments like these from prospects and clients on a weekly basis. It is a cost made for an inward function: learning more about competition, branding, messaging, pricing, etc. Let that soak in for a minute.
Exo B2B
SEPTEMBER 19, 2023
This is B2B after all! For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. It requires deep thought, meticulous analysis and the ability to project your business into the future. In the world of B2B marketing, every decision must be carefully calculated.
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Hinge Marketing
APRIL 1, 2020
I don’t know about you, but in this time of quarantine, I am taking full advantage of all the new online learning and coaching that has been made available by various experts. While not all experts are teachers, all Visible Experts and thought leaders are. So what skills help you educate? What is a personal brand?
Hinge Marketing
JANUARY 31, 2022
Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.
Hinge Marketing
AUGUST 7, 2013
Dusting off a few old text books last week, I smiled as I read about the 4 P’s being the central part of a marketing program: product, price, promotion and placement. Life was a lot simpler when the marketing world consisted of a competitively priced product that only needed to have features and benefits highlighted in the right place.
Altitude Marketing
OCTOBER 21, 2018
Step 3: Spotlight Your Differentiators. It has beta tested, validated, load tested, established proper pricing, and so on. There’s just one problem. It wants to launch a B2B product in just one month. In this post, we’ll break down the eight steps in how to launch a B2B product. Steps to Launch a B2B Product.
Ledger Bennett
MAY 7, 2020
Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. A marketing funnel is the journey that your audience goes on through their research, education, information and decision making process. Have you ever wondered how sales and marketing fit together?
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