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When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.

Velocity Partners

It’s also cheaper and easier to market platforms and products within one narrative thrust than to tell a bunch of different stories on different fronts. One common denominator might be: “Streamline Operations with Maximum Efficiency.” In the same way it’s easier to serve one big client than it is ten small ones.

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Top B2B Sales Challenges in 2019

Outreach

Moreover, B2B buying involves more decision-makers than B2C sales (about 6-10), making the task of engaging each stakeholder and building consensus more difficult. Takeaway : Provide high-quality sales and marketing content — including case studies — on the website and to your sales reps.

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What is SaaS marketing? 12 proven tactics to create and execute your own strategy

accelerate agency

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

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Is That Sales Rep a Robot? 8 Tell-Tale Signs You're Talking to AI [+Why Human Reps Are Still Necessary]

Hubspot

Salesforce's State of Sales report says over 50% of high-performing sales teams already use AI, and another 29% plan to adopt AI in the next two years. Artificial intelligence (AI) sales reps have revolutionized the sales domain, offering various applications that transform sales professionals‘ operations.

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How Exer Health Used SEO to 8X Qualified Traffic and Take on the Blue Ocean Market

Animalz blog

Regulatory changes that create new, uncontested markets is a tale as old as the world of startups. But that doesn’t make these blue ocean opportunities any easier to exploit, especially for startups like Exer Health , a motion analysis AI tool, that operate in the healthcare niche.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years!

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years!