When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.
Velocity Partners
NOVEMBER 29, 2023
It’s also cheaper and easier to market platforms and products within one narrative thrust than to tell a bunch of different stories on different fronts. One common denominator might be: “Streamline Operations with Maximum Efficiency.” In the same way it’s easier to serve one big client than it is ten small ones.
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