Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

MARCH 9, 2020

Scaling up personalization to streamline B2B sales cycles helps marketers with smarter targeting & better understanding of the customers to deliver faster, more relevant & scaled experiences to the business customers. Read more on How is Omnichannel Remarketing Effective in Accelerating Conversions.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

AUGUST 19, 2019

The market can be desirably segmented by the brands to target their most relevant personas. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. However, to build an effective lead generation strategy, one needs to start from the basics.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JULY 29, 2019

When the brands can show the value proposition of their products or services utilizing effective story-telling, it lays the foundation for sales optimization. ” So, when it comes to effective inbound strategies for marketing, impactful storytelling becomes very important. But stories can also be used to empower and to humanize.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

DECEMBER 23, 2019

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. Another effective way of using AI for B2B marketing is the implementation of dynamic content to enhance users’ experiences (UX).

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

MARCH 5, 2020

For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). You can’t evolve your content strategy without engaging with your niche-specific communities in the first place.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

OCTOBER 31, 2019

Building B2B marketing campaigns is all about having proper strategies in place which can be effectively split-tested, quantified & optimized from time to time. Furthermore, existing customers also serve as brand advocates & leverage Word-of-Mouth Marketing (WOMM) which brings additional traffic on the website.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49