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B2B Marketing Trends: What to Expect in 2022

Zoominfo

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. Number 1: The state of B2B Marketing. We know this.

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

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The Best Instagram Analytics Tools

Brandwatch Marketing

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube. There is a free tool for Facebook analytics and a 14-day free trial for Instagram and others.

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A New Era for Financial Services Firms

Seismic

A lot has changed since the first forward-thinking banks, insurance companies, and wealth management firms began to grapple with the risks and the rewards of social media. It can’t be left to each advisor or agent to curate their own, and building a sizable curation team within the marketing department is prohibitively expensive.

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You’re interested in ABM but what will it cost?

Martech

You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. Marketing specialists have a 19.8%

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The Best Instagram Analytics Tools

Brandwatch Marketing

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube. There is a free tool for Facebook analytics and a 14-day free trial for Instagram and others.

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