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The Best Podcast Conversations of 2023 That Marketing Shouldn’t Miss

Engagio

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. Demandbase. His blog provides several vlogs and podcasts about conversion rate optimization (among other things) and offers plenty of valuable advice for marketers who are looking for help with tracking analytics, performing A/B tests, and much more.

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Marketer Showcase: Nick Robinson of SAP North America

NetLine

We have a growing body of technology that allows us to source signals of engagement from across the many touch points in marketing to route the most engaged contacts from target accounts to our business development team. The team at Demandbase. I like to go for long runs, while listening to business and marketing podcasts.

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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! ” and our guest is Jon Miller , CMO at Demandbase. If you’re listening on the podcast, thank you so much for subscribing. ” To Engagio, to Demandbase. What’s Next?!

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

Where do Podcasts and Webinars Fit Within the Marketing Funnel? Picking the Right Attribution Model For You: Part 2, Multi-Touch Models. Picking the Right Attribution Model For You: Part 1, Single Touch Models. Demandbase Attribution Debate Yields Surprises. When is First Touch Most Important?

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Get Clarity on Your Customer’s Journey

Full Circle Insights

Can you see both Digital and Non-Digital Touches? The Journey Explorer combines all the digital and non-digital touch details into one easy-to-use, dynamic page, all right inside Salesforce. Second from the left, you have Salesforce campaign details (First Touch, Primary Campaign Source, Last Touch). Journey Chart.

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Press Release: Scaleworks Acquires Marketing Technology Leader Full Circle Insights, Appoints New CEO

Full Circle Insights

The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology. About Full Circle Insights Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue.