persona 
Engagio
SEPTEMBER 29, 2023
Ideally, the information should be personalized to their interests, based on where they are in the journey, their persona, and the other content they’ve interacted with. A few strategies we use at Demandbase to make this work: We adjust ownership based on the ICP fit and account and prospect journey stage.
The Point
AUGUST 25, 2020
For some, it might be defining Ideal Customer Profile (ICP), buying personas and associated messages. Target Personas/Descriptions. – Have you identified and defined target personas? Describe 2-3 typical pain points and motivators per persona. Are those roles different in any way from your target personas?
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DemandBase
AUGUST 21, 2020
The Demandbase team has achieved considerably higher results from personalized outreach than with generic blasting. Don’t forget that building robust buyer personas is the key to delivering personalization that really hits home. As Matt Heinz says so memorably, “You can’t buy a beer with an MQL.” Personalization wins every time.
Engagio
SEPTEMBER 20, 2021
At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Adjust your definition of MQLs and MQAs. Collecting the right data. Phase 2: Walk.
Engagio
JANUARY 12, 2021
You can manually do a simple match on email domain or automate it with technology like Demandbase that uses more sophisticated methods for lead-to-account matching. With this data visualization, you can identify which personas are most engaged (darker areas on your heatmap) and where you need to deepen engagement (lighter spots).
DemandBase
SEPTEMBER 17, 2018
Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. Join us to learn how Demandbase, Pardot and Salesforce join forces to help customers create wildly successful ABM strategies. Measure Marketing ROI: Best Practices from the Experts.
PathFactory
MAY 20, 2022
Marketing & Sales has evolved well beyond their historic MQL obsession. Of course, we can’t mandate and prescribe the entire buyer’s journey for this many people and personas, but rather need to be responsive and relevant wherever and whenever we see someone at this account! industry, job title, persona, etc.),
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