Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. The next step for marketers is educating themselves about each form of intent data and the many sources available for creating unique audiences. .

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

PathFactory

MAY 3, 2022

There has been a myriad of information on revenue operations for years, prompting the increasing popularity of this role at B2B companies of all sizes. Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. Product-led growth (PLG) has exploded.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Content4Demand

MAY 21, 2020

Gordian was able to generate $20 million in revenue and new leads for sales to follow up with and track content engagement numbers. Using webinars, videos, podcasts and other forms of virtual content as educational tools can keep your buyers informed while expanding your brand’s reach. During a fireside chat , Heather Grobaski, Sr.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Aberdeen

JANUARY 22, 2019

Demandbase. An early player in ABM, particularly in the form of website personalization, Demandbase offers a set of ABM solutions. They accomplish this by combining contact information with firmographic, technographic, and buyer intent data. ” Leadspace also partners with Bombora for their intent data.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

TrustRadius Marketing

OCTOBER 3, 2022

Identifying accounts showing signs of intent allows companies a more bottom-of-funnel approach to ABM. . Lead scoring is useful for leveraging intent data in an ABM program. When done effectively, content and messaging can be tailored to your target buyer’s pain points or desired outcomes and generate pipeline faster.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. Join us to learn how Demandbase, Pardot and Salesforce join forces to help customers create wildly successful ABM strategies. Only spend time on the activities that generate revenue?

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Engagio

JULY 31, 2017

Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Engagio

JANUARY 7, 2019

Leverage intent signals to drive segmentation for your marketing programs. Get the intent data into the hands of your Sales team to inform their strategy, outreach and interactions. The Challenges with Intent – There is a steady stream of intent signals. Peter Isaacson , CMO, Demandbase.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Heinz Marketing

AUGUST 30, 2021

We need a whole new go to market on sales generated pipeline at scale. The root problem is my sellers are not sales, or self-generating their own pipeline, and I need to fix them. I know the people I should be talking to, how do I manufacturer or find, and then leverage and follow up with those right intent signals.”

Ideal Customer Profiles 117

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. It provides you with key information your revenue acceleration teams need in an easy-to-understand format.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

DemandBase

AUGUST 18, 2020

We know this is a common challenge for many B2B marketing leaders, so the team here at Demandbase has put together this brief resource unpacking this critical question. You can also reallocate budget to ABM is by taking it away from any budget spend that isn’t generating leads, opportunities, or revenue. Let’s break it down.

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

Engagio

OCTOBER 31, 2021

Traditionally the primary metric by which B2B marketers have been measured is lead generation. With the advent of intent signals and campaign management on target accounts, ABM is maturing and therefore gaining mindshare in the C-Suite as a viable B2B marketing strategy. Consider these five keys to successful B2B marketing.

B2B Marketing 63

B2B Marketing Account Based Marketing Lead Ranking Work Management 63

DemandBase

JULY 21, 2020

This allows us to process far more information than humans can, and thus better predict the propensity to buy. You must take into consideration an account’s entire research journey from top-of-funnel research and intent signals, all the way down to bottom-of-funnel engagement data, and even through to post-sale opportunities.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

The ABM Agency

APRIL 30, 2023

In contrast with traditional marketing strategies like lead generation, which aim to attract as many leads as possible before qualifying them through the sales funnel, ABM prioritizes quality over quantity by concentrating resources on key decision-makers within specific organizations. Use these insights to refine your strategy over time.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52