Report: Why Demand Marketers Should Expand their Focus Beyond the Lead
The Point
JUNE 23, 2020
The MQL is dead. Indeed, those who announce that anything is “dead,” marketing-wise, typically have an agenda in mind, most often selling you a product or solution to facilitate whatever replaces the (allegedly) departed. Report: Why Demand Marketers Should Expand their Focus Beyond the Lead Click To Tweet. Cold-calling is dead.
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